Our Core Values: The Heart of AB Clean Commercial Cleaning

At AB Clean Commercial Cleaning, our core values aren’t words we chose because they sound good on a wall. They aren’t aspirational goals or marketing buzzwords. They are who we are, the foundation and cornerstone of our company.

When we worked with a business coach, we were challenged to define our core values in a very specific way: Choose three to four things that are meaningful to you as a business owner—values you already live by, not ones you hope to become.

That distinction mattered.

At one point, Kim, our owner, said she wanted one of our values to be fun. The response was honest and eye-opening: “Well… you aren’t fun, Kim.” (ouch)

At the time, our business was our life. Work came first. Everything else came second. Being “fun” wasn’t who we were, it was something we would have to aspire to. And that’s exactly why it didn’t belong on our list. (Though we have done our best to make fun a priority)

Our core values had to reflect our reality, not a wish.

Core Values Are the Lifeblood of Our Company

Today, our core values guide everything we do. We don’t just reference them; we live by them.

We:

• Choose our clients by them

• Hire and grow our team members by them

• Assess our leadership by them

• Measure our success by how well we uphold them

They are the lifeblood of AB Clean because we believe we are in the people business first and foremost. Cleaning is what we do, but relationships are how we do it.

And relationships are built on values.

Be Kind

Kindness is where everything starts.

If relationships are essential to our work, then kindness is the first step in building them. It’s how our team interacts with one another. It’s how we celebrate each other’s wins. It’s how we care for our clients’ spaces, because every space belongs to someone who matters.

Kindness creates trust, respect, and connection. Without it, nothing else works.

Be Honest

Honesty is the foundation that allows relationships to thrive.

We must be able to trust our team, and our clients must be able to trust us. Honesty creates clarity, accountability, and mutual respect. When people know they can count on your word, the relationship grows stronger, and the work gets better.

Honesty isn’t always easy, but it is always necessary.

Work Hard

Just like relationships, our work requires effort.

We work hard because we are given the opportunity to serve our community. We work hard because our clients trust us with their spaces. We work hard because what we do allows others to shine, to focus on their jobs, their customers, and their goals.

Hard work is our way of honoring that responsibility.

Never Give Up

The final stage of any strong relationship is commitment.

Never give up means we choose to keep showing up; for our clients, for our team, and for ourselves. It’s a commitment to continue honoring the people we serve, even when things are challenging. It’s about resilience, growth, and staying true to our values no matter what.

We don’t walk away when it gets hard.

We lean in.

Who We Are

Our core values aren’t just principles; we live them daily. They shape our culture, our decisions, and our relationships. They remind us why we do what we do and who we do it for.

At AB Clean Commercial Cleaning, we believe clean spaces matter—but people matter more.

And everything we do starts there.

Alexandra Staley

Vice President of Administration